“Why Networking, Visibility, and Sisterhood Make a Difference”

Aartie Hoeblal

Board Member MN

For Aartie, it all starts with who she is, even before her titles. “A devoted mother. And a passionate professional,” she says. “But above all, someone who brings people together.”

She brings people together. Sees opportunities. Helps others move forward.
“I work hard. But I also know that I’ve been helped along the way by sponsors and mentors. So I help others, too.”

Leadership That Gives People Space

In her work, she is known as a leader who is both intellectually sharp and people-oriented. “I empower people. I give them space. But always within clear boundaries.”

She doesn't let go just for the sake of letting go. She makes adjustments where necessary. She engages with people. She ensures that people are given a platform and are seen.

“The right people in the right place. And working together. That’s what makes teams successful.” 

It sounds simple. But it requires something not everyone has: a big-picture perspective and empathy.

Shaped by Foundations and Choices

Aartie’s foundation lies at home: a stable upbringing, love, and care—but also clear expectations. You were expected to do well and reach your full potential.

“But you also learn along the way—through trial and error. And, above all, by persevering.” She calls it a combination of what you’re taught and what you do on your own.

“You get something. But you have to work for it, too.” And that’s exactly what she did.

Today, she holds several top positions simultaneously. She is a member of the executive board at an asset management firm, a member of the supervisory board, and a regulator. Different worlds, but one common thread: leadership and social impact.

“Ultimately, it’s not just about content. It’s about how you lead people, ask the right questions, provide direction, and instill a sense of calm.”

And that requires more than just knowledge.

“You have to be analytical, have a vision, but also demonstrate leadership.”

The Truth About Building a Career

All the roles she’s played or is currently playing came through her network. “You don’t get there just by working hard. People need to see what you’re doing, what you’re capable of, and be willing to give you a chance.”

 At the top level, everyone is good. The difference lies in visibility.

“Are you called on if you’re not in the room?”

 That doesn't happen on its own.

“Invest in your network before you need it.”

Being a Woman in a Man's World

The financial sector in which she works is still predominantly male.

“It’s both an advantage and a disadvantage. You stand out. But you also have to prove yourself more often.”
Yet that is precisely where she sees the strength of female leadership.
Not dominating. Not thinking you know everything better.
“But working together to make sure it works.”

More Than Yourself

According to Aartie, success is never just about yourself. “Everyone is good at the level I’m at. So how do you make sure you get ahead?”

The answer lies not only in achievements, but in relationships.
In those who know you.
Those who see you.
Those who call you by name.

Sisterhood is essential

That’s why sisterhood is essential to her. “Being supportive of one another. Seeing one another. Helping one another.” Not thinking you have to do everything on your own.

“Alone, you go faster. Together, you go further.”

She still sees all too often that women want to do things on their own, because they, too, have done things on their own.

That's not necessary.

“Everyone has their own struggle. If you can face it together, it gets easier.”

Finding Each Other

At Udaya, she sees an opportunity to change that.

Greater visibility. Greater connection. Greater recognition.

“There are so many strong women. But we don’t always find each other yet.”

She herself has experienced just how small that world is. She is still sometimes mistaken for Artie Debidien, another well-known figure in the same industry, with whom she shares a sisterhood.

“That says something, too. We need to get to know each other better.” Because when women know each other, they empower one another.

The Message

For young women, her message is clear and direct. 

“You can do more than you think.”
But talent alone isn’t enough.

“Let people see who you are. Invest in relationships. Make sure you don’t remain invisible.”

 Because, at the end of the day:

Hard work gets you in the door. But it's the people who make you stay.