Dharma. You grew up with it.

And what about your ambitions?


A day in Madurodam exploring dharma as a compass for your career. Speakers who are already putting it into practice, conversations guided by your questions, and workshops where you get hands-on. Plus, walking dialogues through miniature Netherlands, with one question that determines what you’ll take with you into Monday.

DAY

Saturday

TIME

8:45 a.m. – 6:00 p.m.

DATE

Nov. 14

LOCATION

Madurodam

THE THEME

Purpose-Driven Leadership

Dharma as a Compass for Success in Business and Your Career

Our parents and grandparents came here to build a life. To work hard, persevere, and keep a low profile. That’s what has brought us to where we are today: in boardrooms, on stages, and at the drawing boards of organizations.

Our generation has something they didn’t have: the space to pause and reflect. To ask what dharma, abhyasa, seva, and karma mean for the choices you make on Monday mornings. Colleagues know your results, but they rarely know your story.

Udaya was founded to bring those two together. The conference is our first event where this is happening on this level, with speakers who are already doing it.

One day, four parts

The day moves from the outside in: from the world in which you work to the compass that guides your choices.

Part 1 · Karma

Karma

  • Keynote · Adjiedj BakasKarma Capitalism
  • Workshop · Nuthan ManoharAnima to Mahima
Part 2 · सेवा

Seva

  • Keynote · Payal AroraSeva: Tech That Serves Everyone
  • Workshop · Personal BrandingWorkshop leader to be announced
  • WorkshopTo be announced
Part 3 · Practice

Abhyasa

  • College Tour · Shashi Baboeram PandayCFO AFC Ajax
  • Workshop · Geoffrey de JongSlow Down, Lead
Part 4 · Dharma

Dharma

  • Keynote · Keshav BhattLeading from Dharma
  • College Tour · Ragna Indra HeidweillerSchrijver De Correspondent, auteur van Wij zijn hier door jullie
  • SangamNetworking Wrap-Up with Your Purpose Partner

The Program

From chai upon arrival to drinks in the park. Click on a time slot to see the details.

8:45 a.m. – 11:25 a.m.Check-in andmorning chai, opening, first keynote, and College Tour+
8:45 a.m.
Open House with chai and live music
You will receive your intention card.
9:30 a.m.
Opening
The chairperson for the day is announced. This is followed by a joint sankalpa moment.
9:45 a.m.
Keynote · Adjiedj BakasKarma
Karma Capitalism
10:10
College Tour · Shashi Baboeram PandayAbhyasa
CFO of AFC Ajax. On the training session behind the scenes. With time for questions from the audience.
10:55
Chai Break
Booths and the Dilemma Wall.
11:25 – 13:40Aroundlunchtime: Second keynote, workshop session 1, lunch in the park+
11:25
Keynote · Payal AroraSeva
Seva: Technology That Serves Everyone
11:55
Workshop Session 1
Nuthan Manohar (Karma), Geoffrey de Jong (Abhyasa), personal branding (Seva), or the workshop to be announced (Seva). You choose in advance.
12:40
Lunch, Utsav Bazaar, and a walking discussion
In pairs, take a tour of miniature Netherlands using one question card.
1:40 p.m. – 3:50 p.m.Afternoon Workshop Round 2, Reset, College Tour, and Third Keynote+
1:40 p.m.
Workshop Session 2
The same four workshops; you choose a second one.
2:25 p.m.
Break
Park and booths.
2:55 p.m.
Reset with Nuthan Manohar
Five minutes of breathing and mindfulness, as a group.
3:00 p.m.
College Tour · Ragna Indra HeidweillerDharma
Writer for De Correspondent, author of *We Are Here Because of You*. There will be time for questions from the audience.
3:25 p.m.
Keynote · Keshav BhattDharma
Leading from the Dharma
3:50 p.m. – 6:00 p.m.Closing, Drinks &Bites: Intention Card, Purpose Partner, and drinks+
3:50 p.m.
Plenary Closing Session
The "dilemma wall" is back. Write down on your intention card what you'll do differently tomorrow.
4:10 p.m.
Sangam Rounds
Four themed tables, two discussion rounds. Then you choose your Purpose Partner.
4:50 p.m.
Drinks in the park
Until 6:00 p.m.

Keynotes

  • Adjiedj Bakas

    RENOWNED DUTCH FUTURIST
    Karma Capitalism

    He has been working in the field of the future for 35 years and has sold over a million books. In *Forwardism*, he introduced the concept that is central to his keynote: growth that benefits people, nature, and society. What does entrepreneurship look like when karma becomes the compass?

  • Payal Arora

    HOOGLERAAR INCLUSIVE AI
    Seva: Tech for serves everyone

    She has advised companies such as Google, UNESCO, and Spotify. She sees what AI doesn’t: the people it’s meant to serve. On what makes you human, why that matters, and how to incorporate that perspective into technology and work.


  • Keshav Bhatt

    Keshav Bhatt

    EXECUTIVE COACH
    Leading from Dharma

    Works with leaders to help them live and lead according to their inner compass. His keynote address wraps up the day: How do you stay true to your dharma when the organization, the market, or your own ambition pulls you in a different direction?

College Tour

What You Won't Find on LinkedIn

Ragna Indra Heidweiller

Writer for De Correspondent • author of *We Are Here Because of You*

Six generations ago, her ancestor boarded a ship in India bound for Suriname. Ragna retraced that history, from India through Suriname to the Netherlands, and wrote a book about it that finally tells the untold story of the Hindustani indentured laborers. She broke the silence within her own family and shows what it costs when these stories are not passed down.

As a writer for De Correspondent and with a background in leadership training, she brings together two worlds that rarely sit at the same table: background and leadership. At the Udaya Conference, she’ll discuss dharma during the College Tour: staying true to where you come from while moving forward.

CFO of AFC Ajax

Shashi Baboeram Panday

As a boy, he used to sit in the stands. Now he sits at the boardroom table of the same club. Shashi Baboeram Panday is the CFO of AFC Ajax and, prior to that, served as CFO of Talpa for over eleven years, where he was involved in the sale of Talpa Media to ITV in 2015. He began his career as an accountant at Deloitte and is a former board member of the Nederlands Fotomuseum and ArtEZ University of the Arts.

Shashi doesn’t seek the spotlight. That’s precisely why his story is worth hearing: it’s about the practice that goes into reaching the top, and about what you need to keep doing once you’re there. At the Udaya Conference, he’ll join the College Tour for a conversation about abhyasa.

Workshops

Leading from Dharma. In zijn eigen woorden

Waarom leiden vanuit dharma nu relevanter is dan ooit. Keshav Bhatt vertelt het je zelf.

Claim your spot.

One day in Madurodam. One ticket, all-inclusive. Space is limited.

Why You Should Be There

01

One Day, One Compass

From karma in the morning to dharma at the end: every keynote, workshop, and break follows the same theme. You won’t go home with scattered insights, but with a single direction.

02

Speakers Who've Done It

The National Trend Watcher, a professor who has advised Google and Spotify, a coach who trains leaders at the NHS and Meta, and the CFO of Ajax. All in one room, on one day.

03

People you wouldn't normally meet

Professionals with Dharmic roots, from young professionals to executives. At lunch, at the Utsav Bazaar, and in the park, with all of the Netherlands right at their eye level.

04

You won't leave empty-handed

A written statement of intent, a Purpose Partner who will check in with you after the conference, and conversations that begin on November 14 and continue thereafter.

Included with your ticket

A Full Day in Madurodam Keynotes, College Tour & workshops Chai and lunch Utsav Bazaar Drinks & bites Drinks in the park
Madurodam

Madurodam

Den Haag - waar Nederland in het klein samenkomt

Location

Madurodam, The Hague

1 George Maduroplein, 2584 RZ The Hague

When
Saturday, November 14, 2026
Doors open at 8:45 a.m. · Program runs until 6:00 p.m.
Car
Freeparking next toMadurodam
You'll receive a parking pass in advance. That way, you'll be at the gate in two minutes.
Public Transportation
Take tram 9 or bus 22 to the Madurodam stop
. It takes about 12 minutes from The Hague Central Station. The stop is right in front of the entrance.
Entrance
Upon arrival, follow the Udaya signs to the conference entrance. Your ticket on your phone is all you need.
Dress Code
Smart. You can show where you're from.

Mark it on your calendar

 

Rising Together. Rooted in Dharma.